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(From The Jakarta Post)
from THE JAKARTA POST -- MONDAY, JULY 31, 2006 -- PAGE 21 Cape Town, one of the most exotic places on the planet, recently hosted around one hundred journalists from around the world. The event? The worldwide launch of Motorola's new four-letter line of cellphones. It was the first-ever launch for the company in Africa
Cape Town had been specially chosen, we were told, because Africa in general was one of the fastest growing markets for cellphones. Secondly, the city reportedly has a growing pool of design talent and is gaining a place as one of the world's centers for design creativity
Design is what Motorola has been banking on in boosting its market share. The company's chief design officer, Jim Wicks, even talked about "design language". Every year, his team plans to introduce a new design language for its cellphones, including the RAZR and the PEBL
As previously mentioned Motorola has been using four-letter names to …