Rapier adds online to Smart business.(Brief article)

Rapier has strengthened its hold on the DaimlerChrysler-owned Smart car account with the addition of the marque's online business.

The business, which includes online advertising and website creation, was previously held by Syzygy. The agency has been charged with increasing the brand's profile online and driving sales.

Paul Alexander, the business director at Rapier, said: 'We are very excited about extending our work into the digital space. Online is now used twice as much as specialist magazines by car buyers to compare prices and features. Our role is to drive traffic to the site and to convert interested prospects into test- …