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Britain's dairy farmers are hoping to increase sales of milk with the appointment of Chick Smith Trott to Dairy Farmers of Britain's advertising account.
The pitch, which was handled by Agency Insight, ended in a final two-way shoot-out against Karmarama.
The review, overseen by Dairy Farmers of Britain's marketing director, Michael Cohen, marks the first time the organisation has worked with an above-the-line agency.
Dairy Farmers of Britain is a co-operative of businesses with an annual turnover of pounds 500 million. Chick Smith Trott has been briefed to develop a campaign to increase awareness of the Dairy Farmers of Britain brand and promote a …