Blue lasers.

Paced by anticipated sales of blue laser players, game consoles, PC drives, and related media, the blue laser disc technology market is expected to exceed $28 billion in sales in 2010, according to Santa Clara Consulting Group (SCCG; Santa Clara, CA). Growth will be driven by six sub-segments, according to a report released in mid-July, "Bluray and HD DVD Disc Technologies: Pursuit of a New Standard." SCCG estimates that the game console segment, supported by sales of the PlayStation 3, will have the most important influence on the blue laser disc technology market, with more …