AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

ONWARD AND UPWARD; NASCAR likes what it sees in its top series this year, and in to the future.(News)

AutoWeek

| July 17, 2006 | PEARCE, AL | COPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: AL PEARCE

How good is NASCAR RIGHT now? According to CEO Brian Z. France, things are going so well that he and his people are looking ahead, working on problems they might face eight to 10 years out. In the meantime Nextel Cup continues to rule American motorsports as a marketing campaign built around stock car racing.

But France is spot-on about this: Issues once considered problematic are working out nicely. The single-engine rule, for one. The limit on testing, for another. Rules that at least offer the possibility of parity. The Car of Tomorrow is almost ready. Diversity slogs along, but at least it's slogging forward. And nobody in Daytona Beach has publicly given up on proposed speedways in the Northwest and New York City.

"So I'm liking what I'm seeing,'' France said during his recent "state of the sport'' message in Daytona Beach. And why not? He has had 11 pole winners in 16 races (Bristol trials were snowed out) and 10 winners in 17 races. The top 21 drivers and 23 all told have at least one top-five finish, and 32 have at least one top-10. Led by Pocono winner Denny Hamlin, the six-man rookie class (Brent Sherman dropped out in May) is as solid as advertised. Chevrolet has nine victories, Dodge five and Ford three.

Jimmie Johnson (our preseason pick) leads Matt Kenseth by eight points nearing the midpoint of the 36-race season. Marketing icons Dale Earnhardt Jr., Kasey Kahne and Tony Stewart complete the top-five, but would be almost hopelessly behind under the old points system. Positions six through 10 are held by old-timers Mark Martin and Jeff Burton, youngster Kyle Busch, veteran Kevin Harvick and the rookie Hamlin. Former champions Jeff Gordon, Dale Jarrett, Kurt Busch and Bobby Labonte languish outside the top-10.

While France addressed many issues, it was his comments about the three-year-old Chase for the Championship format that got the most attention. This year for the third time, only the top-10 in points following the September race at Richmond are eligible for the Nextel Cup. They will decide it in the final 10 races.

"I've always said we needed to give the Chase a few years to see how it evolved, to change the strategy, to see if our formula works,'' France said. "Now that we're in our third year we'll make some adjustments going into 2007. It's a natural time for that because we'll have three years to judge it and have new television partners in ABC and ESPN who will televise the final 10 on network TV. So the ideal time to make adjustments, but not major changes, is this coming off-season.''

Related articles from newspapers, magazines, journals, and more
NASCAR and Nextel Unveil the NASCAR NEXTEL Cup Trophy; Expertly Crafted Trophy...
Press release article from: Business Wire September 16, 2004 700+ words
...New York City. "The NASCAR NEXTEL Cup Trophy is a true work of art...extremely proud of the NASCAR NEXTEL Cup Trophy," said Brian France, chairman and chief executive...in the Chase for the NASCAR NEXTEL Cup, will be put on display at...
NASCAR NEXTEL Cup Champion's Week - Day 4; * Taking Manhattan - Kurt Busch...
Press release article from: PR Newswire December 3, 2004 700+ words
...schedule, 2004 NASCAR NEXTEL Cup Series champion Kurt Busch...crowned 2004 NASCAR NEXTEL Cup Series champion. In between...Goodyear. He'll attend the France family reception from...Ballroom. -- The NASCAR NEXTEL Cup Series awards ceremony...
Texas Motor Speedway will host two Nextel Cup races in 2005.
Newspaper article from: News-Sentinel (Fort Wayne, IN) May 15, 2004 700+ words
...both owned by the France family of Daytona Beach...Texas getting a second Nextel Cup date," said Ferko...Texas next year." Said France: "This second date...realignment plans." France also revealed a number of changes to the Nextel Cup schedule as part of NASCAR...
Texas Motor Speedway will host two Nextel Cup races in 2005.(Knight Ridder...
Newspaper article from: Knight Ridder/Tribune News Service Wilson, Jeff May 15, 2004 700+ words
...both owned by the France family of Daytona Beach...Texas getting a second Nextel Cup date," said Ferko...Texas next year." Said France: "This second date...realignment plans." France also revealed a number of changes to the Nextel Cup schedule as part of NASCAR...
NASCAR'S NEXTEL CUP WILL CHANGE NAME TO SPRINT CUP IN 2008: Name becomes Sprint...
Newspaper article from: South Florida Sun-Sentinel (Fort Lauderdale, FL) July 8, 2007 700+ words
...beginning in 2008, as the Nextel Cup becomes the Sprint Cup...NASCAR chairman Brian France, asked if he were concerned...beneficial to the industry." France continued. "We have...series will remain the Nextel Cup for the remainder of...Cup Series in 1986. France said the ...
Nextel Communications Named Title Sponsor of NASCAR's Premier Series - 'The...
Press release article from: PR Newswire June 19, 2003 700+ words
...to market and promote the NASCAR Nextel Cup Series, beginning in the 2004 season...sport," said NASCAR Chairman Bill France. "They are one of the most technologically...our sponsorship base." The NASCAR Nextel Cup Series will consist of 36 championship...
Nextel Communications Named Title Sponsor of NASCAR's Premier Series -``The...
Press release article from: Business Wire June 19, 2003 700+ words
...to market and promote the NASCAR Nextel Cup Series, beginning in the 2004 season...sport," said NASCAR Chairman Bill France. "They are one of the most technologically...our sponsorship base." The NASCAR Nextel Cup Series will consist of 36 championship...
Skeptics remain in Chase for the Nextel Cup.(Milwaukee Journal Sentinel)
Newspaper article from: Knight Ridder/Tribune News Service Kallmann, Dave September 17, 2004 700+ words
...Granted, NASCAR's Chase for the Nextel Cup has accomplished some of its goals...Also, when NASCAR Chairman Brian France announced the system, he promised...Hampshire International Speedway for the Nextel Cup Sylvania 300 on Sunday. . . . Roush...
For more facts and information, see all results

Source: HighBeam Research, ONWARD AND UPWARD; NASCAR likes what it sees in its top series this...

©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA