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Right on target: AE uses carefully aimed advertising, promotions and products to build market share. (Anderson Erickson Dairy Co.) (1993 Processor of the Year) (Cover Story)
At most 5K and 10K races around the country, there's an overhead banner marking the finish line. In Des Moines and Kansas City, runners need only look for the pale yellow Anderson Erickson Dairy truck.
By now, every race organizer within AE's serving area surely has the dairy's phone number memorized--they know the dairy can be counted on for a donation of fruit drinks and yogurt. AE, you see, never misses a chance to associate its name and products with healthy living. And sponsoring athletic events is just the beginning.
This year, AE introduced "Good Moos," a quarterly direct mail newsletter that promises "news and information on dairy nutrition that will move you to a lifetime of health." A desktop publishing system allows AE to customize each two-page issue for specific audiences. The latest edition, for example, had two versions: one targeting consumers and one for…
- Proof is in the tasting: dedication to quality keeps AE's Des Moines plant...
- Magazine article from: Dairy Field Dudlicek, James October 1, 2003 700+ words
...Anderson Erickson Dairy Co.'s Des Moines, Iowa, processing plant, there...cultured products--made by AE and its competitors. And spoons...You know the drill. It's how AE's executives, managers and...innovative--and better than what AE's competitors are making...
- Des Moines Partnership Challenges Americans to 'Change Their View!' of Des...
- Press release article from: PR Newswire October 3, 2000 700+ words
DES MOINES, Iowa, Oct. 3 /PRNewswire/ -- It...b ) To differentiate itself, Greater Des Moines, Iowa, Tuesday launched a national...Change Your View." The Greater Des Moines Partnership, which is the economic and...
- Des Moines: a 'new age community.' (Des Moines, Iowa)
- Newspaper article from: Nation's Cities Weekly Baker, Denise August 3, 1992 700+ words
...as "the new style American city," Des Moines, Iowa is a prime example of successful...Together local governments and the Greater Des Moines Chamber of Commerce Federation are embarking...expanded the definition of cities," said Des Moines City Manager Cy Carney, during a recent...
- Fort Des Moines Memorial Park & Education Center to Open Summer 2004; Memorial...
- Press release article from: PR Newswire March 31, 2004 700+ words
DES MOINES, Iowa, March 31 /PRNewswire...first visitors this summer. The Fort Des Moines Memorial Park & Education Center...park and museum has been built at in Des Moines at Fort Des Moines -- the site of the...
- Pitt-Des Moines site purchased; J. Allan Steel enlarges leasehold. (Pitt-Des...
- Magazine article from: Pittsburgh Business Times Elliott, Suzanne Cotter, Wes October 11, 1993 700+ words
...Properties has purchased from Pitt-Des Moines Inc. a 405,000-square-foot building...empty, was vacated in 1988 by Pitt-Des Moines after a downsizing move. Concurrent...the company leased the former Pitt-Des Moines space for seven years. J. Allan Steel...
- Competition evolves between Omaha, Des Moines art festivals.
- Newspaper article from: Omaha World-Herald (Omaha, NE) June 17, 2007 700+ words
...competition between arts festivals in Omaha and Des Moines gets a break this year. For 23 years...artists and collectors. Then, in 1998, Des Moines city officials pumped up their Art in...made their own large-scale event, the Des Moines Arts Festival. It was scheduled on the...
- United Airlines Kicks Off Des Moines '98 Economic Development Campaign With...
- Press release article from: PR Newswire May 28, 1998 700+ words
...Partnership Celebrates United's 70+ Years of Service in Des Moines DES MOINES, Iowa, May 28 /PRNewswire/ -- United Airlines today entered into a partnership with the Des Moines business community as part of an economic development...
- Aviva USA Selects West Des Moines Site For New U.S. Headquarters.
- Press release article from: Business Wire August 29, 2007 700+ words
...Contingent on State and Local Approvals DES MOINES, Iowa -- Aviva USA, the U.S. unit...71 acres of undeveloped land in West Des Moines, Iowa as the potential site for its...s three current locations in downtown Des Moines to the new West Des Moines site in early...
- The rushing water could change Des Moines' future. (editorial from the Des...
- Newspaper article from: Nation's Cities Weekly August 2, 1993 700+ words
...appeared in the July 18, 1993 issue of the Des Moines Register and found its way to Nation...Such a test began one week ago today for Des Moines, and the response leaves no doubt that...in the feverish effort to reclaim the Des Moines Water Works from the Raccoon River...
- Trends in the Region: Des Moines Tapping Into Polk County's New-Found Wealth.
- Magazine article from: The Bond Buyer Williamson, Tammy May 6, 1998 700+ words
...amid a wave of suburban flight. But Des Moines enjoys a rare advantage: a benevolent...the county doesn't mind sharing with Des Moines, which is surrounded by suburbs and...park- and-ride garage in downtown Des Moines to augment the Principal Financial Group...
Source: HighBeam Research, Right on target: AE uses carefully aimed advertising, promotions and...
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