Kemang Icon: Home away from home.

(From The Jakarta Post)

from THE JAKARTA POST -- SUNDAY, JULY 16, 2006 -- PAGE 5 Are you looking for a superb place to stay in a hip and lively neighborhood -- where art galleries, cool bookshops, cute little boutiques as well as chic restaurants are just a few meters from your door? If you are, then the all-suite Kemang Icon may be the perfect place to stay. It is located in the heart of Kemang, a multicultural hub in South Jakarta, where you can find a wide variety of cuisines -- from Indonesian to Moroccan -- hip boutiques, spas and art galleries in just one area

The inspiration of Kemang Icon, managed by Alila Living, is to create an urban lifestyle. Although its personalized service may remind you of a boutique hotel, Kemang Icon is neither a hotel nor apartment. It describes itself as urban residential living -- a home for its guests

The idea is to create a home away from home, says Luke Brennan, the general manager. "Unlike at some other hotels, you …