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1 Failing to evolve its format with the times
"It just didn't move a million miles away from what it was 20 years ago" says Initial TV head of music Phil Mount. "It got a lick of paint but needed an injection. It added some profiles, did some archives, but it wasn't special enough. It wasn't appointment viewing."
2 Its move from the traditional Thursday night slot...
"The first mistake they made was moving it to a Friday," says Anglo Plugging managing director Dylan White.
"Any move in a schedule like that is always damaging," adds Gorgeous Entertainment founder Malcolm Gerrie. "It felt like it belonged on a Thursday night and I don't think it ever sat comfortably on a Friday night at all. That was probably the kiss of death. A legendary programme needs to be where it has always been, so people can find it. Doctor Who was always on a Saturday."
"The BBC really didn't help when it moved the programme to Fridays," adds former BBC head of music entertainment Trevor Dann.
3 ....in direct competition with Coronation Street....