MACY'S PUMPS UP PERKS: The department store chain hopes to win the loyalty of Marshall Field's shoppers.

Byline: Scott Carlson

Jul. 14--Macy's is touting what it considers a sweetened customer-loyalty program to help ease the pain of die-hard Marshall Field's shoppers, who once again are seeing a new owner -- and name change -- for their department store chain. Officials at Minneapolis-based Macy's North division this week rolled out their Star Rewards program for customers of the 61-store Marshall Field's chain. It's another key element in a conversion that will give Macy's a coast-to-coast presence in an uncertain time for department stores. "This new program is an important part of our customer-focused strategy that will allow us to offer meaningful rewards to our best and most loyal customers," Frank Guzzetta, …