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PLACE YOUR BETS; Chrysler takes huge chance with next-gen Sebring.(News)

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| July 10, 2006 | COPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: BOB GRITZINGER

If Chrysler was a player in the World Series of Poker, it would be tough to bet against it. After taking a huge chance with the 300C/Dodge Magnum/Dodge Charger on whether the American public would embrace a return to large, rear-drive sedans, Chrysler is hoping for another winner with the 2007 Sebring.

Make no mistake: The new midsize front-drive Sebring bears little resemblance to its predecessors, or to the midsize competition embodied by the likes of Toyota Camry and Honda Accord. Sebring, due in the market in late 2006, is taller, boxier and more distinctive than any of the competition, as well as the last-gen Sebring finishing its run in the marketplace.

Chrysler is betting that price leadership, easy ingress and egress, command seating (2.5 inches higher than a 2006 Sebring), high technology and that distinct appearance will help it ace out the midsize competition. Chrysler chief Tom LaSorda won't specify a price, but he promised Sebring ...

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