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You say you (don't) want a revolution the resistance to digital cinema in Australia: the digital cinema revolution is upon us. Championing its rollout is the Digital Cinema Initiative (DCI), a joint venture between some of the United States' largest motion picture studios; Disney, Fox, MGM, Paramount, Sony Pictures Entertainment, Universal and Warner Bros.

Metro Magazine

| June 22, 2005 | Gadd, Natasha | COPYRIGHT 2005 Australian Teachers of Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

FOUNDED IN 2002, the DCI's main objective was to establish a digital cinema framework that would ensure a universally standardized model for technical performance, reliability and quality control. With only approximately 600 screens installed worldwide to date, it is still unclear what impact digital cinema will have on the global film market. What is certain is that, like many technologies preceding it, the introduction of digital cinema will polarize the international industry and generate heated debate about its value.

Since the Internet revolutionized mass communication, major technological developments have been accompanied by utopian visions of social ...

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