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Appropriating Bombay cinema: why the Western world gets Bollywood so wrong.(FOCUS ON Asia)

Metro Magazine

| June 22, 2005 | Samant, Sapna | COPYRIGHT 2005 Australian Teachers of Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

I can't keep it inside of me any more! All this preaching by the Western media about what I should appreciate from my own popular culture. One Bride and Prejudice (Gurinder Chadha, 2004) comes along aimed at ignorant white audiences, and they lap it up because everything Indian is the flavour of the season.

Dahling Bollywood is so much fun! Love those songs and dances! Your weddings are so musical! India is so exotic! A few academic scholars apart, there was a time when film analysts, the Western media and the Western world in general rejected Bombay cinema as trite. Not because it actually was, but because they could not comprehend it. Over-the-top melodrama, ...

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