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A new direction for IPs.(Brief article)
Byline: Bobby Pickering
A new direction for IPs?
Do information professionals need to raise their game? This has always been a profession that has been torn by the conflicting demands of its users. Traditionally, IPs have grappled with giving easy to scholarly research and business information, while archiving it.
But things are shifting remarkably rapidly since the internet made its challenge to the information industry. IPs are being asked things they would never have encountered five years ago.
What tools can be used to make websites more interactive and personalisable (to keep people onsite)? What tools can be used to beef up sales and marketing effectiveness? What tools can be used to monitor and manage an organisation's reputation? What tools can be used to undertake research on the internet? What do you know about search engine optimisation?
So you get companies like Factiva, BvD and OneSource increasingly portraying their services as "sales aids" -- generic tools that can make ...
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