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INVEST IN GERMANY - LAND OF IDEAS - INTERNATIONAL Project: Land of ideas Client: Mike de Vries, managing director, FC Deutschland GmbH Brief: Attract investment in Germany Creative agencies: Scholz & Friends Berlin, Scholz & Friends Agenda Writers: Daniel Bodeker, Gregor Willimski Art director: David Fischer Planners: Sven Weiche, Penelope Winterhager Media agencies: Scholz & Friends Berlin, Madmedia London Media planner: Iris Mittelberg Photographer: Peter Lindbergh Retouching: Shoemakers Elves, London; Appel-Grafik, Berlin Exposure: Outdoor in Tokyo, New York and London
The German government has called on the country's most famous supermodel, Claudia Schiffer, to stimulate more foreign investment in the …