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<a href="http://www.accessmylibrary.com/article-1G1-147913039/russia-great-bear-awakes.html" title="Facts and information about Russia: The great bear awakes.(advertising market)">Russia: The great bear awakes.(advertising market)</a>
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Russia: The great bear awakes.(advertising market)
In the 15 years since the fall of the USSR, Russia's volatile ad market has been growing at breakneck speed, Mark Johnson reports.
The pace of business in Moscow is so fast that for some ad executives it can be addictive. That is why Lowe Adventa's Glasgow-born managing director, Gerry Corish, returned to Moscow a few years ago after a short stint in Eastern Europe, where he found the pace to be a lot slower and less exhilarating.
'It's all go, go, go in Russia,' Corish enthuses. By the time the week is out he will have presented creative ideas to expatriate marketing directors at Nestle and the billionaire head of a Russian conglomerate. 'We have a real ...
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