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The best of branded content.(Orange Wednesdays film sponsorship programme)
Larissa Bannister gets the verdict from three different perspectives on the big consumer brands attempting to woo customers through providing entertainment.
THE CAMPAIGN - ORANGE WEDNESDAYS
The UK is the only country in which cinema admissions are on the up (by 1 per cent in 2005), something Orange claims is owing in part to its Orange Wednesdays film sponsorship programme, created by TBWA\Stream. Orange users text a shortcode number and receive a two-for-the-price-of-one ticket voucher to their mobile phone, which can be redeemed at any of 2,000 mobile terminals across the UK.
The sponsorship is aimed at 16- to 24-year-olds and seems to have ...
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- Newspaper article from: Brand Strategy September 8, 2008 700+ words
...of the year. Along with BAFTA, Orange Wednesdays [an initiative that allows Orange...of cinema, for example with the Orange Wednesdays promotion, is that if there isn...is going to go down. Part of what Orange Wednesdays is about, though, is encouraging...
- Orange builds on Wednesdays film tie-in via new site.(Brief article)
- Magazine article from: New Media Age January 29, 2009 700+ words
...portal Orange plans to build on its Orange Wednesdays association with film through the...standing association with film, such as Orange Wednesdays, BAFTA and our cinema advertising...said Orange is keen to closely tie Orange Wednesdays into its portal. "It's about...
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- Magazine article from: Marketing Week August 16, 2007 700+ words
...of a mobile redemption scheme is Orange Wednesdays, which was developed with mobile...requests. However, the success of Orange Wednesdays has not acted as a catalyst for other...equipment and training staff behind Orange Wednesdays and it is still relatively niche...
- Offer Is Just The Ticket For A Night At The Movies.(Business)
- Newspaper article from: The News Letter (Belfast, Northern Ireland) March 30, 2004 700+ words
...Wednesday in a promotion known as ''Orange Wednesdays'' which will be open to all Orange...they show their text and ask for an Orange Wednesdays free ticket, along with their full...tickets using the Orange network. Orange Wednesdays is one element of the three-year...
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- Magazine article from: Daily Variety Thomas, Archie January 3, 2007 700+ words
...Orange has extended its successful Orange Wednesdays two-for-one cinema tickets promotion...1/2 years, the warmly received Orange Wednesdays offer has been credited with boosting...K. theaters participate in the Orange Wednesdays offer. By ARCHIE THOMAS LONDON
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- Press release article from: PR Newswire March 29, 2006 700+ words
...campaigns and won a large number of industry awards. The 'Orange Wednesdays' cinema ticket program*, which is live in both the UK...HarperCollins, British Airways, Time Inc, and Yahoo!. *'Orange Wednesdays' is a global first. It's a nationwide mobile loyalty...
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- News wire article from: Australasian Business Intelligence June 28, 2005 700+ words
...marketing strategies. Both strategies, "Gold Spots" and "Orange Wednesdays", involve cinemas. The "Gold Spots" campaign was prepared...collaboration between Orange and cinema companies. The "Orange Wednesdays" deal offers two tickets for the price of one for Orange...
