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Diary: Mother is the frontrunner in race to be Pick of 2006.

Campaign

| July 07, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

It appears that a combination of Welsh noodle miners, gun-toting shopping channel presenters, unpredictable British sunshine and Ozzy Osbourne are the ingredients needed to head the Pick of the Week league table at the halfway stage of 2006.

However, a mixture of David Dickinson, a dancing child, an idiot who swaps World Cup tickets for a TV (while wearing a horrible shirt and tie), flying mechanics, pulsing toothbrushes and mannequins with erect nipples is the recipe for sitting atop the less prestigious Turkey of the Week table.

With six months of 2006 gone, Mother is already way out in front of the competition with four picks. The agency's closest rivals are WCRS and Bartle Bogle Hegarty, with two picks to their name.

Leading the league of shame with three turkeys each already this year are Leo Burnett, JWT and the recent Cannes Grand Prix winner Abbott Mead Vickers BBDO.

However, they are not too far ahead of a strong chasing pack of poorness that includes Grey London (with its woman who prefers getting ready to go out to actually going out for Lenor) and Publicis (with its lady who stays with her boyfriend because he has a Go Ahead bar). All of these agencies are on two turkeys each and are more than capable of taking over the top spot.

The smart money now is definitely on Mother, which doesn't even have a turkey to its name, to be in pole position at the end of the year because BBH has two turkeys cancelling out its picks, Barclays (idiot staff) and Woolwich (white rastas), while WCRS has one (the Weetabix infomercial).

It's worth noting that both WCRS and BBH have their two picks from just one account each, 118 118 and Lynx. Diary will let people make up their own minds about which clients the quality creatives at these agencies work on.

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