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Editorial: AFP practitioners are still its biggest fans.(Editorial)

Campaign

| July 07, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

So you think branded content is the future? That investing in advertiser-funded programming is money well spent?

Well, Campaign's review of some of the most high-profile examples to date (page 24) reveals the sector has a long way to go. Our student, Imran ...

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