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Name: Steve Aldridge Job: Creative partner, Partners Andrews Aldridge Professional mission: Good enough never is Personal mantra: Treat others as you would expect to be treated
7.30am In the gym. Hate running, hate rowing, hate cycling, hate the thought of the fat man inside escaping.
9.30am Desk. Eat muesli, wish it were Sugar Puffs. Drink green tea, wish it were espresso. Make dent in e-mails. Delete 'off sick' e-mails. I think London has more sickness now than during the 1665 plague.
10.00am Wade through builders' quote with Phil Andrews trying to figure out how many of the groovy ideas we can keep.
10.30am Drop in on creative team to look at some new ideas, discuss England squad.
10.45am Review meeting with Shaun Moran, creative director. Agree some work I'm taking to a meeting with a client for a pitch. Make the head of art re-draw a layout while the cab waits outside.
11.00am Cab to the City. I love meetings in the City - they remind me how beautiful London is. This client has an art collection the Tate would kill for.