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The World: Sydney - Three agencies share pounds 50m Telstra media business.(Brief article)
The Australian telecommunications company Telstra has split its pounds 50 million media planning and buying account between three agencies.
OMD has picked up the largest portion of the media business and will be the lead agency.
Naked Communications will now handle the media strategy for the company's Youth and BigPond brands, while the online shop The White Agency will take care of ...
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