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The World: New Delhi - Dabur India plans consolidation of media roster.(Dabur India Ltd.)(Brief article)
The Indian FMCG giant Dabur India is reviewing its pounds 45 million media account with a view to reducing its roster to two.
The review, which will cover Dabur's entire portfolio of brands, includes all five of the company's roster agencies.
These are Maxus, which handles the largest number of brands, Optimum Media ...
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