AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Media: Double Standards - 'Wayne Rooney drenched in blood - awesome'.(Interview)
Impressive Postar, the revolution in out-of-home digital media and why a Bon Jovi gig is the riskiest thing in outdoor advertising.
JAMES COPLEY - CLIENT SERVICES DIRECTOR, KINETIC
- What World Cup campaigns have really stood out for you in out-of-home media?
The Nike banner on the M4 featuring Wayne Rooney is the one that seems to have captured people's attention. We booked it tactically to coincide with Rooney's first game for England after his injury - it generated widespread press coverage in this country and was also picked up by numerous publications across the world.
- What can out-of-home media contribute around major sporting events such as the Fifa World Cup?
The combination of strong creative and a well-executed media strategy can provide a mass awareness campaign that pays for itself many times over in PR value. Also, out-of-home media creates a sense of unity - everyone sees it because it is not selective and can therefore position a brand message as relevant to all.
- What has been the best outdoor campaign you've been involved in?
- Dubai World Cup tickets now online.
- Press release article from: M2 Presswire December 22, 2000 700+ words
...2000-ts.com: Dubai World Cup tickets now online...With the Dubai World Cup attracting such an international...amp; T - Holland -- London Underground - UK -- Lords Cricket...its clients. Dubai World Cup, Suite 206, City Tower...
- World Cup Cricket: First-day win lifts spirits of Lord's; Ged Scott enjoys a...
- Newspaper article from: The Birmingham Post (England) Scott, Ged May 15, 1999 700+ words
It was 16 years since World Cup cricket had last been staged at Lord's, the home of cricket...another queue and muse on a far more weighty matter. Why did London Underground choose yesterday, of all days, to carry out maintenance work...
- Nynex wins London underground projects. (Nynex Information Solutions Group)
- Press release article from: PR Newswire October 15, 1990 700+ words
NYNEX WINS LONDON UNDERGROUND PROJECTS WHITE PLAINS, N...500,000 contract to provide London Underground -- one of the world's largest...systems. "What we're giving London Underground is a data model that will outline...
- London Underground Selects MKS Source Integrity Pro to Manage its Critical...
- Press release article from: PR Newswire July 13, 1998 700+ words
...TSE: MKX), today announced that London Underground Limited has selected MKS Source Integrity...London's underground rail network. London Underground Limited is a wholly-owned subsidiary...underground railway was opened in London. London Underground handles 2.5 million passengers...
- London Underground launches website; www.thetube.com goes live today.
- Press release article from: M2 Presswire November 8, 2000 700+ words
M2 PRESSWIRE-8 November 2000-LONDON UNDERGROUND: London Underground launches website; www.thetube.com goes...2000 M2 COMMUNICATIONS LTD RDATE:06112000 London Underground has today expanded its information network to...
- DHJ Media Contract with London Underground Heralds the Future of Advertising; -...
- Press release article from: Business Wire April 9, 2001 700+ words
...announced the signing of a contract with London Underground and CityLink Telecommunications potentially...clear picture, on the wall opposite London underground platforms. They will use state...The revolutionary contract with London Underground heralds a new dawn for the ...
- Airwave now operational in London Underground.
- Press release article from: M2 Presswire January 14, 2009 700+ words
...Airwave now operational in London Underground(C)1994-2009 M2 COMMUNICATIONS...its TETRA network in the London Underground. Airwave has completed its...deployment to all 125 belowground London Underground stations. This now means...
- London underground updates IT infrastructure with Legato's leading-edge backup...
- Press release article from: M2 Presswire May 29, 2001 700+ words
...29 May 2001-LEGATO SYSTEMS: London underground updates IT infrastructure with Legato...has won a substantial contract from London Underground, one of the world's most advanced...infrastructure project currently underway at London Underground, is for Legato NetWorker, the company...