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THE GUARDIAN'S WORLD CUP PODCASTS
Available via The Guardian's football website (football.guardian.co.uk), the World Cup podcast (called 'World Show of Pod') is a cut above most rival efforts. Hosted by the excellent James Richardson, a man with impeccable broadcast credentials (including presenting Gazetta Football Italia first on Channel 4 and now on Bravo), the podcast is a successful mix of humorous observations, good interviews and a catch-up on the latest news. Richardson's trademark cheesy one-liners liven things up considerably.
DON'T PANIC MEDIA'S FREE PACK
Don't Panic's pack is distributed free to punters in shops, bars, universities and at music events. It is a really useful way for brands targeting youth audiences, as well as event organisers, to reach specific people. Stella Artois is currently using the pack to promote its series of Studio Live events. You also get free CDs and information on forthcoming festivals and club nights.
THE HARD ROCK CAFE'S HYDE PARK CALLING EVENT
The Hard Rock Cafe, an iconic brand in the rock world, celebrated its 35th birthday with a big festival in Hyde Park. The bands chosen were ideal for the Hard Rock brand (Pink Floyd, The Who et al) and the onsite and online branding was fantastically executed. The real bonus for event-goers was being able to tuck into gigantic portions of ...