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Media: All About ... The World Cup online.(Yahoo! Inc.)
Newspapers have lost out to specialist football websites.
We have been, according to Blake Chandlee, the commercial director of Yahoo!, witnessing the first 'internet' World Cup. This is a confusing pronouncement for those able to cast their minds back four years, when Yahoo!, having tied up a partnership deal for the tournament jointly hosted by Japan and South Korea, announced that the 2002 event would be the first internet World Cup.
Mere detail - and you can't help feeling that if Yahoo! sticks to its guns, one day it will, come what may, eventually be right. Unless you hold to the view that this is actually the third internet World Cup; because, after all, France 98 stimulated the launch of a whole host of football sites, some of which are still with us.
So let's split the difference - this is the first World Cup where even the national newspapers recognise that we have entered the digital age.
Look at The Times, for instance, and the fuss it made over its podcasts by David Baddiel and Frank Skinner.
And you have to reckon that some sort of point has been tipped when a perma-tanned old dinosaur such as Ron Atkinson launches a video podcast on Selfcast TV.
The effect of a World Cup on traditional media is, by and large, turbulence.
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- Press release article from: Business Wire December 5, 2005 700+ words
...official Web site of the 2006 FIFA World Cup Germany(TM) offers an unparalleled...versions. For coverage of the 2006 FIFA World Cup, the site will be available in...brings together the best of the FIFA World Cup with the Internet expertise of...
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- Press release article from: PR Newswire March 24, 2005 700+ words
...officials and thousands of volunteers during the 2006 FIFA World Cup(TM), Avaya announced today. Avaya Inc...converged communications provider of the 2006 FIFA World Cup. The 2006 FIFA World Cup(TM) will be hosted in twelve cities across...
- Global 'FIFA World Cup(TM) Trophy Tour by Coca-Cola' Coming to Los Angeles on...
- Press release article from: PR Newswire November 22, 2005 700+ words
...Cola Platform Launched For 2006 FIFA World Cup Germany(TM) ATLANTA, Nov...details of the first global "FIFA World Cup(TM) Trophy Tour by Coca-Cola...The one-and-only, authentic FIFA World Cup Trophy -- the symbol of world...
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...McGuinness, Berlin With the 2006 FIFA World Cup kicking off soon, athletic brands...official athletic sponsor for the World Cup and the licensee for the Fdration...and H&M are also planning World Cup tie-ins. The tournament - considered...
- Czech Republic Wins the EA SPORTS 2006 FIFA World Cup(TM) -- EA SPORTS Declares...
- Press release article from: Business Wire June 5, 2006 700+ words
...REDWOOD CITY, Calif. -- And the FIFA World Cup trophy goes to... Czech Republic...declared the winner of the 2006 FIFA World Cup Germany(TM). Using a simulation engine in the 2006 FIFA World Cup(TM) videogame, EA was able...
- ESPN to Stream World Cup.(2006 FIFA World Cup)(Entertainment and Sports...
- Magazine article from: Multichannel News Stump, Matt April 10, 2006 700+ words
...service. All 52 matches of the 2006 FIFA World Cup matches ESPN and ESPN2 will televise...ESPN hopes to change that with World Cup soccer, Kosner said. 'We want...which obtained rights for the 2006 World Cup from Philip Anschutz's Soccer...
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- Press release article from: PR Newswire June 7, 2001 700+ words
Avaya Will Help Bring 2002 FIFA World Cup, 2003 Women's World Cup and...corporate sponsor for the 2002 FIFA World Cup(TM), the 2003 Women's World Cup and the 2006 FIFA World Cup(TM) championships. The announcement...
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- Magazine article from: PC Magazine Online June 14, 2002 700+ words
...Without it, over 33 million rabid fans would go stark raving mad wondering how their teams were doing in the 2002 FIFA World Cup. If you thought the England-Argentina game caused tension, consider what the systems from communications solutions...
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...global sponsor of the 2010 and 2014 FIFA World Cups. The deal follows FIFA's...responsibility for the brand's global World Cup ad account. The agency picked up...sponsorship deals with the Rugby World Cup and the Olympic Games
