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Starcom wins South Africa Tourism account.(Brief article)
The South African Tourism Board has handed Starcom its international pounds 4 million media buying and planning business.
The win covers markets including Italy, France, The Netherlands and Australia as well as the UK.
The account was previously handled by Mediaedge:cia, which was appointed to the business in 2004. The WPP-owned agency did not repitch.
Ed Baxendale, Starcom's international account director, said: 'South Africa is a key growth market both in economic and consumer terms and one that we are proud to be associated with. As a network, this is an excellent endorsement of Starcom's ability to deliver insightful, highly targeted solutions quickly and efficiently across markets to our ...
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