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Alliance & Leicester calls media review.(Brief article)
Alliance & Leicester is reviewing its pounds 30 million media planning and buying account.
The business is split between Carat, which handles press buying, Latitude, which handles online buying and MediaVest Manchester, which handles TV buying.
The review covers all media, including directories advertising, door-to-door and paid search. Non-roster agencies have also been invited to pitch for the business.
The bank last reviewed its media in 2004 and retained MediaVest Manchester, while adding Carat to the roster. Creative duties are split between McCann Erickson and Big Communications.
Alliance & Leicester said the review is likely to be ...
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