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Grey London picks up Hugo Boss brief.(Grey London to market for Procter & Gamble Co.)(Brief article)
Procter & Gamble has handed Grey London a pan-European brief to launch a new Hugo Boss fragrance.
The perfume, which will be launched across the whole of Europe on 1 August, will be called Femme and is part of the Boss Woman range.
This will mark the first time in five years that Grey London has worked on one of P&G's fragrance brands.
The agency, which used to handle the advertising duties for the P&G fragrance Giorgio Beverly Hills, has been briefed to create a TV campaign consisting of a number of 20-, 15- and ten-second commercials that will run across the continent.
Femme will be the second new fragrance released this year by the FMCG giant. In March, the company launched Pure Purple, a perfume aimed at 16- ...
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