AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
JWT loses Reckitt task to Euro.(JWT London)(Reckitt Benckiser PLC)(Euro RSCG)
Euro RSCG gains control of entire dollars 1.5 billion business after McCann is also forced to withdraw.
JWT London is bracing itself for a round of cost-cutting measures and redundancies following the loss of its Reckitt Benckiser business to Euro RSCG Worldwide.
The German-based FMCG giant shocked adland last week when it changed tack in its ongoing global review and awarded its entire business - estimated to be worth dollars 1.5 billion (pounds 827 million) in global billings - to the Havas-owned network.
Reckitt, which owns household names including Harpic, Clearasil, Mr Sheen, Nurofen and Dettol, called a pitch in March this year.
As first revealed by Campaign (10 March), the healthcare giant was looking to reduce its roster from three networks to two.
Euro RSCG Worldwide and JWT Worldwide had approximately equal shares of Reckitt's advertising business. The remainder was held by McCann Erickson. McCann was included on the roster after Reckitt's purchase of the Boots Healthcare International business in October last year for pounds 1.9 billion.
However, in the latter stages of the pitch, McCann was forced to pull out and resign its global Boots Healthcare International business after conflict with SC Johnson (held by McCann's sibling FCB) was flagged up.
- JWT's Philadelphia brief at risk as Kraft reviews roster.(JWT London)(Brief...
- Magazine article from: Marketing Week June 26, 2008 700+ words
...incumbent, its other roster agencies Euro RSCG and DraftFCB and independents Nitro and...roster of agencies. Alongside JWT and Euro RSCG, it also works with Ogilvy Advertising...account. It follows a pitch against Euro RSCG and Beattie McGuinness Bungay. Kraft...
- JWT London's Bell joins DDB as Lipton creative director.(DDB EUROPE LIMITED...
- Magazine article from: Marketing Week April 17, 2008 700+ words
Former JWT London creative director Nick Bell is joining...March 22, 2007). Previously, it was JWT London's UK agency of record, where Bell...the JWT global creative director and JWT London's executive chairman Toby Hoare...
- Former Bates boss scoops JWT chief executive's job.(Bates Europe, JWT...
- Magazine article from: Marketing Week November 24, 2005 700+ words
...Bolton. Hoare, who is already based in JWT London's offices, has been running Team HSBC...Kelly Campbell Roalfe/Y&R; JWT London's recently appointed executive vice...and subsequently closed its doors. At JWT London, Hoare will inherit an agency which...
- Analysis: Can a client lead JWT London back to its former glory?
- Magazine article from: Marketing Week November 20, 2008 700+ words
...British Gas marketing director Nick Smith was linked to the JWT London chief executive job (MW last week). Smith, currently at...outside. "The appointment of a client to lead an agency like JWT London will send a signal that some of the fantasy has gone out of...
- PEOPLE: JWT London.(appointment of Hugh Duthie)(Brief article)
- Magazine article from: Marketing Week June 21, 2007 700+ words
JWT London head of planning Hugh Duthie is quitting the agency to return to the US. Duthie joined JWT in September from TBWA/Chiat/Day New York replacing Russell Lidstone. Copyright: Centaur Communications Ltd. and licensors
- MOVES: JWT London.(Paul Banham)(Brief article)
- Magazine article from: New Media Age August 20, 2009 700+ words
JWT London has appointed Paul Banham as digital creative director. He has spent 16 years in advertising, most recently as freelance creative...
- Spotlight.(Diageo PLC signs advertising contract with JWT London)
- Magazine article from: Advertising Age Hall, Emma October 17, 2005 700+ words
Byline: Emma Hall Marketer: Diageo Agency: JWT, London Smirnoff takes a risk on interactive U.K. TV with three-part spot that changes as dialogue is dropped [London] Diageo is...
- Diageo integrated campaign for Smirnoff highlights purity.(created by JWT...
- Magazine article from: New Media Age August 23, 2007 700+ words
...found an innovative way to highlight the extraordinary lengths Smirnoff goes to to achieve its purity." The campaign was created by JWT London, with digital by AKQA and media by Carat. Copyright: Centaur Communications Ltd. and licensors