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Ntl:Telewest calls review of digital business.(Brief article)
Ntl:Telewest is holding a review of its digital advertising account as it gears up to give online a more strategic role in its marketing programme.
The cable giant is understood to be talking to seven agencies about the business, including Soup, the incumbent on the ntl account, and Framfab, the incumbent on the Telewest business.
The pitch does not include digital marketing for Virgin Mobile, which was bought by ntl:Telewest earlier this year.
The account is understood to include online advertising, e-mail and mobile marketing, website builds and some digital TV work. Agencies have been told that the business will either be consolidated into one agency or divided among an expanded roster. A decision is expected within the ...
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As expected, NTL Inc. filed a pre-packaged Chapter 11 bankruptcy...approval from its lenders and bondholders. NTL -- which is based in New York but owns cable...overall restructuring. As part of that deal, NTL will split into two separate entities: NTL...
