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Weight Watchers and JWT end relationship.(J. Walter Thompson Manchester)(WW Group Inc.)(Brief article)
Weight Watchers UK and JWT have parted company after just 15 months, having failed to get an ad on air over the period.
Weight Watchers confirmed the split, citing changes in its creative strategy as the reason. However, the company refused to say whether it would seek a new agency.
The pounds 7 million account was won by JWT Label, which specialises in female brands, in April last year after a pitch against Clemmow Hornby Inge and Delaney Lund Knox Warren & Partners.
The agency was briefed to create a campaign to encourage people to join their local Weight Watchers club, but failed to crack it.
However, JWT's sister direct marketing agency RMG Connect will ...
- Weigh up the benefits.(Weight Watchers UK Ltd)
- Magazine article from: Grocer July 23, 2005 700+ words
...option for health conscious consumers. Weight Watchers has helped over 30 million people lose weight. Weight Watchers UK Ltd Millennium House Ludlow Road Maidenhead...LICENSED RANGE Matthew Davis Key Brands Weight Watchers
- Weight Watchers hands brief to RMG Connect.(RMG Connect)(Weight Watchers (UK)...
- Magazine article from: Precision Marketing August 5, 2005 700+ words
Weight Watchers has appointed RMG Connect as its...marketing to the next level." Weight Watchers last year appointed Agency Republic...guides and interactive quizzes. Weight Watchers, the UK's biggest slimming club...
- Obsessed with food? No, no, not Linda She's 5ft 6in tall, weighs ten stone...
- Newspaper article from: The Independent - London ANGELA LAMBERT January 3, 1995 700+ words
...Huett, general manager of Weight Watchers UK, says she has never met a...Ms Huett believes not that Weight Watchers has created this discontent...that Linda Huett discovered Weight Watchers. "At Heal's one of the...
- Weightier but less weighty.(Weight Watchers (UK) Ltd new chilled ready...
- Magazine article from: Grocer October 1, 2005 700+ words
...healthy dinners to chose from with Weight Watchers' extended range of chilled ready...which are low in fat, salt and Weight Watchers' points, are Thai Green Chicken...meals produced under licence from Weight Watchers earlier this year, including Jacket...
- Weight Watchers UK.(Digests)(Brief Article)
- Magazine article from: Marketing Week March 4, 2004 700+ words
Weight Watchers UN has promoted head of marketing Carol Andrews to head of European licences. Her role will be overseen by vice-president of UK operations Melanie Stubbings.
- Indulgent slimming.(Weight Watchers (UK) Ltd.'s products)(Brief Article)
- Magazine article from: Grocer September 24, 2005 700+ words
...WeightWatchers from Heinz range will add innovation to the healthy frozen category, said Trish Gault, brand manager for Weight Watchers from Heinz frozen desserts. The desserts have a points rating of three per serving, apart from the chocolate sponge pudding...
- Weight watchers: UK team pinpoints technique to produce jet engine parts that...
- Magazine article from: The Engineer Sen, Philip July 5, 2002 700+ words
UK RESEARCHERS have developed a method of producing jet engine components that are 70 per cent lighter than normal. The technology, which is an advance on work originally carried out by Rolls-Royce, will allow aircraft to increase their payload capacity and range. A team from Oxford University has
- WeightWatchers.(Weight Watchers (UK) Ltd. adds new flavours)(Brief article)
- Magazine article from: Grocer April 29, 2006 700+ words
WeightWatchers has added two new flavours to its chilled desserts range. Toffee & Chocolate Mousse and Caramel Creamed Rice are aimed at offering consumers the chance to indulge in their favourite treats, while maintaining healthy eating values