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Tribal DDB picks up Panadol digital task.(contracts of GlaxoSmithKline PLC. and Tribal DDB)(Brief article)
GlaxoSmithKline is understood to have appointed Tribal DDB to handle digital advertising for Panadol, following a pitch against undisclosed agencies.
Tribal will now develop a tactical campaign for the pain-relief brand following a pitch that asked agencies to come up with a new online positioning.
GSK is understood to be planning to raise its digital marketing investment.
It kicked off a global digital review in July last year for its Consumer Healthcare business unit, The Futures Group, but has yet to announce a new roster.
In the past, it has used a large number of specialist digital agencies as well as ...
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