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Kevin Brown, the head of engagement planning at Bartle Bogle Hegarty, has made his first senior hiring as the agency builds a communications planning team.
Jason Gonsalves, a partner at Michaelides & Bednash, will join BBH as its engagement planning director.
Gonsalves will be based at BBH's London office. Brown expects to make similar appointments in other BBH offices globally.
Gonsalves, who joined M&B seven years ago from Universal McCann, works on the agency's Channel 4 business and has been involved in briefs including the broadcaster's award-winning 'Indian summer' activity in 2002.
Brown said: 'Jason is one of the first in a number of hirings. He comes with good credentials - he comes from a big- agency background at Universal McCann and then moved into media ...