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Agencies line up for Sixty Group creative.(advertising campaigns for Sixty Group )(Brief article)
The Italian women's fashion company Sixty Group is talking to UK agencies about its creative advertising account.
The company has approached an undisclosed number of agencies to produce an ad campaign for its Miss Sixty and Energie labels.
The Sixty Group currently produces much of its creative advertising in-house. Its forthcoming autumn and winter campaign for the men's line Energie was created by the Sixty Group creative director and co-founder Wichy Hassan, and features the up-and-coming British rock band Yeti.
Sixty Group's decision to involve a creative agency follows a similar search by the rival Italian clothing brand Diesel. ...
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