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Harbinson named new Maxim editor.(Derek Harbinson joins Dennis Publishing)(Brief article)
Dennis Publishing is attempting a fight-back in the battle against men's weeklies with the appointment of the Nuts deputy editor, Derek Harbinson, as Maxim's new editor.
The appointment ends a four-month hunt for an editor after Greg Gutfeld left the magazine in March.
Harbinson will need to pull Maxim up the ABC rankings as a matter of urgency. The title was recently overtaken by IPC Media's Loaded and is now the sixth-biggest men's monthly. Its circulation of 190,438 is 300,000 short of the market-leader, FHM.
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