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Warburtons to call pounds 5m media review.(advertising contracts of Warburtons Ltd. and MindShare United Kingdom)(Brief article)
Warburtons, the independent baking company, is reviewing its pounds 5 million media planning and buying account.
The baker is conducting a review through the AAR and the incumbent, MindShare, has been asked to repitch.
Agency sources suggest that Warburtons is asking contenders to include ideas covering areas such as sponsorship and other content in their presentations.
MindShare has held the media business since its creation in 1997. Ogilvy & Mather lost the creative account in 1998, following a review through the AAR that resulted in the business moving to Bartle Bogle Hegarty.
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