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Unilever embarks on AFP with Persil.(television marketing campaigns of Unilever Group)(advertiser funded programming)(Brief article)
Unilever is promoting its Persil brand with an advertiser-funded programming initiative on Nickelodeon.
The campaign marks the first time Unilever has embarked on a significant branded-content push in the UK.
The activity, co-created by JWT, Michaelides & Bednash and Antidote, is the latest wave of activity for Persil's 'dirt is good' campaign.
The campaign, which breaks at the end of July, features 12 two-minute films resembling a reality TV soap. They feature three families receiving a Persil skills pack and ball - obtained by purchasing two ...
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