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Coke holds public vote on ad strategy.(Coca-Cola Co. (Atlanta, Georgia) to market its new drink)(Brief article)
Paul Shearer, one of the Nitro partners, has been splashed all over Italian television as part of a Coca-Cola marketing trial to launch Aquarius in Italy.
The soft drinks giant is introducing the new water product by asking the public to choose which ad should promote it.
Shearer and a spokesman from Saatchi & Saatchi Milan appeared on national TV to introduce the executions their agencies had created for the new drink.
Nitro, which handles the Aquarius brand across Europe, is battling it out with a spot called 'stay fluid', which is competing against Saatchi & Saatchi Rome's 'Aquarius musical' ad.
If the trial is successful, Coca-Cola ...
- Starting this fall, Coca-Cola Enterprises will distribute Von Dutch Energy...
- Magazine article from: The Food Institute Report September 5, 2005 700+ words
Starting this fall, COCA-COLA ENTERPRISES will distribute Von Dutch Energy Drink. Coca-Cola Co. will not own the new drink brand, but both Coca-Cola and CCE will get a share of the profit...
- While The Coca-Cola Co. is "very pleased" with its launch of coffee-flavored...
- Magazine article from: The Food Institute Report June 19, 2006 700+ words
While THE COCA-COLA CO. is "very pleased...launch of coffee-flavored cola Coca-Cola Blak, noted John Hacket...president of marketing for COCA-COLA NORTH AMERICA, it is...to adjust the pricing of the new drink. However, it is unclear whether...
- .... Connecticut's Attorney General launched an investigation into claims by...
- Magazine article from: The Food Institute Report February 12, 2007 700+ words
.... Connecticut's Attorney General launched an investigation into claims by COCA-COLA and NESTLE that their new drink can burn calories. Coca-Cola's new "calorie-burning" sparkling green tea Enviga hit store shelves nationwide this week, reported CSP Daily News.
- COCA-COLA, BINTANG TOEDJOE LAUNCH NEW DRINK IN INDONESIA.
- News wire article from: AsiaPulse News January 17, 2007 700+ words
JAKARTA, Jan 16 Asia Pulse - PT Coca-Cola Indonesia and PT Bintang Toedjoe...Hotel here Tuesday. Under a cooperation, Coca Cola in Indonesia is entitled to produce and distribute instant energy drinks, PT Coca-Cola Indonesia managing director Robert...
- New drink brands hurting Coca Cola firms.
- Newspaper article from: Internet Securities April 13, 2004 700+ words
...margins of the bottling companies in the Coca Cola system in the region.<P...said BBVBancomer analysts in a report on Coca Cola bottler Contal. They added that the...lt;P>"To me, all of the Coca Cola companies have felt it," said one...
- L'Oreal, Coke get together on new drink.(SUPPLY SIDE)(Coca-Cola Co.)(Brief...
- Magazine article from: MMR April 16, 2007 700+ words
NEW YORK -- Coca-Cola Co. and L'Oreal have reportedly teamed up to create a new health...trademarked by Beverage Partners Worldwide, a joint venture of Nestle and Coca-Cola. Nestle is also a shareholder of L'Oreal, says BrandWeek. Industry...
- IN BRIEF: Ipsei drink launch.(Coca-Cola Great Britain's new drink)(Brief...
- Magazine article from: Marketing Week August 4, 2005 700+ words
Coca-Cola is to launch its Ipsei drink in the UK, despite reports that it has run into trouble with Pepsi. The rival company claims the brand is a play on its name, as reported in the national press. Copyright: Centaur Communications Ltd. and licensors
- Gold in lemons? Detroit native's new drink aims at youth market.
- Magazine article from: Crain's Detroit Business Snavely, Brent September 4, 2006 700+ words
...five years in brand management for The Coca-Cola Co. before striking out on his...That's because of his time spent at Coca-Cola, where Warmack helped oversee the...Crockett, director of communications for Coca-Cola North America, said Minute Maid...
