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John Lewis to award pounds 13m brief to Lowe.(contracts of John Lewis Partnership PLC and Lowe London)(Brief article)
Lowe beats two to creative task as retailer prepares for planning and buying review.
Lowe London is poised to snatch the pounds 13 million John Lewis account after a three-way pitch.
The incumbent, Burkitt DDB, is understood to have been told its repitch was unsuccessful. Lowe and Delaney Lund Knox Warren & Partners, meanwhile, both have meetings slated for 6 July, when they will be officially informed of the final decision.
A media planning and buying pitch is expected to begin in the next couple of weeks, as Burkitt DDB also handled John Lewis' media planning.
Naked, which helped Lowe with its pitch, is likely to be included in the review, as is OMD, which handles media buying. A list of agencies is expected to be put together by the end of this month.
The John Lewis marketing director, Andrew Woodward, and the commercial director, Brendan Sweeney, led the creative pitch, which was ...
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...Energizer has signed a deal to sponsor Five's Gadget Show, which airs from next week. Credits and bumper ads, devised by Burkitt DDB, feature the strapline "Energizer Lithium. For today's high-tech gadgets". The deal was brokered by Mediaedge:CIA...
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- IN BRIEF: John Lewis reviewing advertising account.(Brief Article)
- Magazine article from: Marketing Week March 2, 2006 700+ words
John Lewis is reviewing its #13m advertising account, handled by Burkitt DDB. The review, managed by the AAR, will be overseen by John Lewis marketing director Andrew Woodward. Copyright: Centaur Communications Ltd. and licensors