AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Byline: Mark Chillingworth
The stark naked truth about blogs
' Book review
Blogging evangelists Robert Scoble and Shel Israel reveal the growing power of the new medium in their new title, Naked Conversations.
The premise of the book, set out in the tag line, is: "How blogs are changing the way businesses talk with customers." But this thought-provoking title does more than it says on the tag -- it inspires readers to become bloggers.
Technology fans will recognise Robert Scoble's name instantly. He runs the Channel 9 website for Microsoft and his Scobleizer blog is renowned. Israel is another keen technologist with experience at Sun Microsystems and Microsoft. Their book doesn't get bogged down with technology, though, and it emphasises the benefits of blogging.
Needless to say, as keen bloggers, the authors maintain an upbeat air at all times, so if you are looking for a title that will back up any anti-blog arguments, this is ...
Source: HighBeam Research, The stark naked truth about blogs.