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The stark naked truth about blogs.

Information World Review

| June 05, 2006 | COPYRIGHT 2006 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Mark Chillingworth

The stark naked truth about blogs

' Book review

Blogging evangelists Robert Scoble and Shel Israel reveal the growing power of the new medium in their new title, Naked Conversations.

The premise of the book, set out in the tag line, is: "How blogs are changing the way businesses talk with customers." But this thought-provoking title does more than it says on the tag -- it inspires readers to become bloggers.

Technology fans will recognise Robert Scoble's name instantly. He runs the Channel 9 website for Microsoft and his Scobleizer blog is renowned. Israel is another keen technologist with experience at Sun Microsystems and Microsoft. Their book doesn't get bogged down with technology, though, and it emphasises the benefits of blogging.

Needless to say, as keen bloggers, the authors maintain an upbeat air at all times, so if you are looking for a title that will back up any anti-blog arguments, this is ...

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Source: HighBeam Research, The stark naked truth about blogs.

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