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Direct choice: AirMiles.(services)(Brief article)
In the cluttered world of loyalty programmes, airline miles, credit card co-brands and other 'collection currencies' the consumer can choose from, this pack from AirMiles is a breath of fresh air and a bit of a surprise. The original loyalty programme is back, with a distinct 2006 feel and a simple, clear proposition.
One of its strongest features is that it's easy to understand. The reward is travel, plain and simple, and that travel is easier to attain than it used to be. The claim that it has moved various cities nearer is an interesting but clear way of saying that you now need less AirMiles to get to your destination …
