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A New Domain
The proof in the pudding for this year's winners of min's Integrated Marketing Awards is deliciously apparent: from $1.75 million in sales receipts to partner Macy's for SELF's in-store marketing program, to a special "Apprentice" advertorial in FHM that sold over 400,000 copies at newsstand. "You're re-hired" is what most of the clients have said to these winning magazine partners who proved that over-delivering on their ...