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Football's Future; If you haven't watched a game on HDTV or blogged the sweetest goal, you're missing out on '06.(high definition television)

Newsweek International

| June 26, 2006 | Hastings, Michael | COPYRIGHT 2006 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Michael Hastings

The 2006 World Cup is a football junkie's dream come true. From mobile blogging in the stands ("moblogging," for short--an activity wherein pictures from your camera phone are instantly posted on your Weblog) to the superior viewing experience obtained by widely available HDTV broadcasts, fans can stay on top of every goal in unprecedented detail. "Every World Cup from here on out will always be the most wired World Cup," says Sean Keener, CEO of WorldCupBlog.org. "Even in South Africa in 2010, it will be more wired than it is today. It's a superexciting time to be a fan. There's so much media to consume, and everybody is producing it." NEWSWEEK looks at the most fanatical innovations:

Blogs: Keener's WorldCupBlog.org has had more than 1 million visitors since the tournament began, and each of the 32 teams has its own blog. His staff also "live blogs" and moblogs each game. They're not alone--most major media outlets, from NEWSWEEK to The New York Times, are blogging the Cup. Even political bigwigs are opining--Britain's Alastair Campbell, once the right-hand man to Tony Blair, is keeping his own football blog at labour.org.uk.

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Source: HighBeam Research, Football's Future; If you haven't watched a game on HDTV or blogged...

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