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Ibiza Rocks is returning for a second year, but this time it's not just fun in the sun, but also an important promotional vehicle, also spinning off into a television show. It will be coming to a television screen near you.
A second year? Remarkable--we thought the idea of putting bands on in Ibiza was a bit of a novelty.
It was certainly a bold move, as clubbers and indie bands such as Kaiser Chiefs and Maximo Park aren't thought of as traditional bedfellows, but barriers would seem to be breaking down. Indeed, guitar music is making Ibiza truly important again.
Says who?
Says Manumission promoter Andy McKay. He booked Babyshambles for a gig at the legendary club last year and says now, "Watching the audience, I thought it was the first time in about five years that Ibiza had felt contemporary."
I'm surprised they turned up.
Well, Andy wasn't entirely confident they would either, which is why he booked them for the beach bar outside the club. And this worked so ...