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Eurovision can become the leading European showcase.(VIEWPOINT)

Music Week

| June 03, 2006 | Smith, Dominic | COPYRIGHT 2006 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Thanks to the Kraken-esque Lordi, perhaps 2007 will be the year the UK record industry finally grasps the full potential of Eurovision--the sleeping giant of British TV.

For the first time in years, other broadcasters put up what looked like decent opposition on paper, but none came within a whisker of the BBC One Eurovision figures of 8.3m, 38% share (10.6m, 51% peak). Plus, after being signed in the UK for more than a year with only moderate success, Lordi are about to have a massive hit. Even the luckless Daz Sampson, on a third week of release, has sprung in to the Top 10, immediately making him the most successful UK entry since 1998.

The Greek show had some great songs and was truly spectacular, thanks to the unique way Eurovision is resourced, in a way few UK TV companies can now match (or afford) in their music output. UK viewers simply don't see shows like this any more, so each year Eurovision has become a treat for the whole family to watch in their droves.

The UK entry may be judged more harshly than many of our neighbours ...

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