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<a href="http://www.accessmylibrary.com/article-1G1-147217036/pluggers-switch-changing-tv.html" title="Facts and information about Pluggers switch on to changing TV landscape: Adam Benzine reports on the changing role of music pluggers, and how they are adapting to the threats and opportunities presented by the growing number of TV and online outlets.(Plugging & PR)">Pluggers switch on to changing TV landscape: Adam Benzine reports on the changing role of music pluggers, and how they are adapting to the threats and opportunities presented by the growing number of TV and online outlets.(Plugging & PR)</a>
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Pluggers switch on to changing TV landscape: Adam Benzine reports on the changing role of music pluggers, and how they are adapting to the threats and opportunities presented by the growing number of TV and online outlets.(Plugging & PR)
MTV's European launch of its online, on-demand Overdrive service last month signalled a significant change in focus for the world's biggest music broadcaster. Overdrive gives the viewer control about what they watch and when they watch it, by enabling them to set up their own playlists.
With MTV also announcing that "multi-platform is the message", it would seem that the digital age has truly arrived for music TV. Coupled with the huge explosion in digital music channels over recent years, viewers now have more choice than ever before for music programming.
Such developments raise questions about the changing role of the TV plugger, who was ...
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