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An online community a la My Space is giving fans of Scottish act The Fratellis an opportunity to communicate with each other through a special section on the band's website.
The free members section of the website allows fans to build a profile, upload photos and interact with each other. "The community aspect is also added value, with a free singles club that basically sees new demos and downloads made available to the members each month," says Island Records product manager Jon Turner.
Island president Nick Gatfield says, "The website has been central to our marketing strategy. The band are very active and they make a special effort to he on there and talk to their fans."
The Fratellis signed with Island in November and have been touring consistently since. They were one of ...