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Marketing Mix: We'll call you - The Football Association.
Mix is gripped by World Cup fever - and now we want to get more involved in the game. Can the FA help?
FA Good morning, The Football Association.
Mktg I'm really getting into the World Cup and want to get involved with women's football. How do I go about it?
FA The best thing to do is to contact your local county FA and they will give you a list of the women's clubs in your area. Where do you live?
(Mktg provides details) OK, I'll give you the number of the London FA (FA provides details).
Mktg Is there a women's World Cup?
FA There is. The next one is in 2007 and will be held in China. It's always the year after the men's …
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