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Online agencies are questioning the sense in being on a roster of 115 agencies that is worth a total of pounds 9m.
When COI announced last week it that had decided on its roster of digital agencies, more than a few eyebrows were raised. Following a protracted year-long review, the government body declared to the digital world that it had whittled down a longlist of 270 agencies to a roster of 115.
Seeing as many agencies had felt the previous two rosters of 45 digital agencies were already too big, to say that some felt let down would be an understatement.
One agency source says: 'Having COI as a client used to be a rarity, but the field has now …