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Concerns over ad clutter and football burn-out mean media owners still have free inventory during the 2006 Fifa World Cup, Dirk Engel reports.
When Fifa decided to hold the 2006 football World Cup in Germany, the whole country had great expectations about the big event, not to mention the huge economic benefits it would no doubt bring. Strangely enough, this positive attitude has changed as the tournament approached. More problems have occurred and criticism has increased against Fifa, the German FA and the German team.
There are two reasons for the switch in mood: first, it is typically German only to see problems, not opportunities. Second, compared with …