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Enjoy England, the domestic marketing division of Visit-Britain, has hired Farm after a pitch against Delaney Lund Knox Warren & Partners and St Luke's.
The win will mark the agency's first work for a government organisation since it was appointed to the COI roster last year.
The agency has been briefed to develop a campaign that will encourage people to take more short breaks and holidays in England.
Laurence Bresh, Enjoy England's general manager, said: 'Farm's creative approach and concepts will help the campaign stand out from the plethora of other tourist board marketing. We are very impressed with its young and dynamic creative team.'
Enjoy England is responsible for marketing England as a ...